our story

HJEM, meaning Home in Danish, was founded in 2014, under the creative direction of British Art Director Emma Richmond. Graduate from UAL & after working as an AD in several leading design agencies, Emma moved from Paris to work out of her Alpine design studio. Profoundly inspired by the unique alpine landscape prompted a desire to create collections where nature meets design bringing a fresh take on homewares.

We design everyday objects that adhear to our core values of simplicity, authenticity & quality. The core design philosophy often begins with the idea that simple, clean, functional designs with strong personality help to create classic design pieces.  We believe that good design is in the detailing. When we create a new product we concentrate on providing our buyers with quality, unique and well-crafted pieces that are stylish & timeless.

Our brand story is built on a dedication to working within a sustainable, socially responsible ethos. All our products are hand crafted in Britain, Sweden or France using sustainable production methods & natural materials. Our manufacturers are carefully selected not only for their excellent Savoir-faire but also their strong ethical & environmental company philosophy. For us the most important part of the designs is about respect for our natural environment.


All our collections are available to buy at the annecy lake concept store : 
 499 Route de St Bernard
74290 Menthon-Saint-Bernard